﻿{"id":2642,"date":"2025-05-02T10:51:27","date_gmt":"2025-05-02T02:51:27","guid":{"rendered":"https:\/\/econ.wp.shu.edu.tw\/?p=2642"},"modified":"2025-11-25T17:08:44","modified_gmt":"2025-11-25T09:08:44","slug":"9%e6%9c%88%e4%bb%bd%e7%9c%8b%e6%9d%bf%e4%ba%ba%e7%89%a9-%e9%99%b3%e4%b8%96%e8%83%bd%e6%95%99%e6%8e%88-2-2-2-3-2-2-2","status":"publish","type":"post","link":"https:\/\/econ.wp.shu.edu.tw\/?p=2642","title":{"rendered":"5\u6708\u4efd\u770b\u677f\u4eba\u7269\u2014\u7c21\u6587\u653f\u6559\u6388\uff1a\u5168\u7403\u5316\u8207\u904b\u52d5\u7d93\u6fdf"},"content":{"rendered":"\n<h5><span style=\"color: #000080\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2641\" src=\"http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/22\/2025\/05\/5bd225da8d6ac1bf9f7364c30e0bb5b4.jpg\" alt=\"\" width=\"1920\" height=\"820\" data-id=\"2641\" 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