{"id":2469,"date":"2024-04-13T10:03:02","date_gmt":"2024-04-13T02:03:02","guid":{"rendered":"http:\/\/econ.wp.shu.edu.tw\/?p=2469"},"modified":"2024-04-16T11:21:19","modified_gmt":"2024-04-16T03:21:19","slug":"9%e6%9c%88%e4%bb%bd%e7%9c%8b%e6%9d%bf%e4%ba%ba%e7%89%a9-%e9%99%b3%e4%b8%96%e8%83%bd%e6%95%99%e6%8e%88-2-2-2-2-2-2","status":"publish","type":"post","link":"https:\/\/econ.wp.shu.edu.tw\/?p=2469","title":{"rendered":"4\u6708\u4efd\u770b\u677f\u4eba\u7269\u2014\u8607\u6021\u5982\u52a9\u7406\u6559\u6388"},"content":{"rendered":"<p><span style=\"font-size: 12pt;color: #ff0000\"><strong>\u884c\u70ba\u7fd2\u6163\u5982\u4f55\u5f62\u6210\u7684!?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><strong>\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><strong>\u7576\u4e0b\u5c31\u60f3\u8981\u73a9\u904a\u6232\u3001\u8ffd\u5287\u3001\u73a9\u6a02\u7b49\uff0c\u9023\u4e00\u79d2\u90fd\u5feb\u8981\u7b49\u4e0d\u53ca\uff0c\u52a0\u5f37\u81ea\u5236\u80fd\u529b\u548c\u6297\u62d2\u8a98\u60d1\uff0c\u662f\u6211\u5011\u666e\u904d\u7684\u76ee\u6a19\uff0c\u4f46\u7d93\u5e38\u4e00\u518d\u9677\u5165\u76f8\u540c\u7684\u56f0\u5883\u5c48\u670d\u65bc\u8a98\u60d1\uff0c\u7e3d\u662f\u96e3\u4ee5\u9054\u6210\u539f\u672c\u9810\u8a2d\u8981\u5148\u628a\u4e8b\u60c5\u505a\u5b8c\u6216\u66f8\u8b80\u5b8c\u7684\u76ee\u6a19\u3002<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><strong>\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><strong>\u7d93\u6fdf\u5b78\u4e4b\u7236\u4e9e\u7576\u2027\u53f2\u5bc6\u65af(Adam Smith)<\/strong><strong>\u65e9\u57281759<\/strong><strong>\u5e74\u9053\u5fb7\u60c5\u611f\u8ad6(The Theory of Moral Sentiments)<\/strong><strong>\u4e2d\u66fe\u7d93\u8a0e\u8ad6\u300c\u81ea\u6211\u63a7\u5236\u300d\u554f\u984c\uff0c\u76f4\u5230\u5f8c\u4f86\u884c\u70ba\u7d93\u6fdf\u5b78(Behavioral Economics)<\/strong><strong>\u6b63\u8996\u4eba\u5011\u7684\u81ea\u6211\u63a7\u5236\u554f\u984c\uff0c\u5982\u679c\u6211\u5011\u7406\u89e3\u4e0d\u7406\u6027\u884c\u70ba\u80cc\u5f8c\u7684\u56e0\u7d20\uff0c\u53ef\u4ee5\u5e6b\u52a9\u6211\u5011\u627e\u5230\u8981\u5982\u4f55\u8df3\u812b\u81ea\u6211\u63a7\u5236\u554f\u984c\uff0c\u6539\u8b8a\u884c\u70ba\u505a\u51fa\u7406\u6027\u7684\u884c\u70ba\u6c7a\u7b56\u3002<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><strong>\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><strong>Fogg(2019)<\/strong><strong>\u63d0\u51fa\u6bcf\u500b\u4eba\u90fd\u6709\u81ea\u5df1\u7684\u884c\u70ba\u8868\u73fe\uff0c\u300c\u884c\u70ba\u300d(Behavior, B)<\/strong><strong>\u8868\u73fe\u4f86\u81ea\u500b\u4eba\u884c\u70ba\u7684\u300c\u52d5\u6a5f\u300d(Motivation, M)<\/strong><strong>\u3001\u300c\u80fd\u529b\u300d(Ability, A)<\/strong><strong>\u3001\u300c\u89f8\u767c\u300d(Trigger, T)<\/strong><strong>\uff0c\u53ef\u5beb\u6210B=MAT<\/strong><strong>\uff0c\u53ea\u8981\u4efb\u4f55\u4e00\u9805\u4e0d\u5b58\u5728\u5c31\u4e0d\u6703\u6709\u9019\u9805\u884c\u70ba\u8868\u73fe\u3002\u5c31\u4ee5\u73a9\u904a\u6232\u4f86\u8aaa\uff0c\u300c\u89f8\u767c\u300d\u5c31\u50cf\u67d0\u4e9b\u60c5\u5883\u6216\u6709\u4e9b\u6642\u5019\u6703\u8b93\u4f60\u60f3\u5230\u8981\u73a9\u904a\u6232\uff0c\u6bd4\u5982\u611f\u5230\u58d3\u529b\u6216\u60f3\u8981\u9003\u907f\u73fe\u5be6\u6642\uff0c\u81ea\u7136\u60f3\u5230\u8981\u8f15\u9b06\u4e00\u4e0b\u73a9\u904a\u6232\u6216\u8ffd\u5287\uff0c\u9019\u500b\u60c5\u5883\u6216\u67d0\u7a2e\u5fc3\u60c5\u56e0\u7d20\u53ef\u80fd\u5c31\u662f\u89f8\u767c\u4f60\u505a\u51fa\u9019\u500b\u884c\u70ba\u7684\u7279\u5fb5\u3002\u300c\u52d5\u6a5f\u300d\u5247\u662f\u73a9\u904a\u6232\u7684\u617e\u671b\u5f37\u5f31\uff0c\u5c31\u5982\u540c\u904e\u53bb\u7d93\u9a57\u73a9\u904a\u6232\u6703\u8b93\u4eba\u611f\u5230\u653e\u9b06\u548c\u6109\u5feb\uff0c\u5728\u505a\u9019\u500b\u4e8b\u60c5\u6642\u5927\u8166\u5f97\u5230\u734e\u52f5\u56de\u994b\uff0c\u4f7f\u4eba\u5011\u5f97\u5230\u6eff\u8db3\uff0c\u4e0b\u6b21\u6703\u6709\u66f4\u5f37\u7684\u617e\u671b\u60f3\u8981\u7e7c\u7e8c\u518d\u505a\uff0c\u4e26\u4e14\u6301\u7e8c\u6703\u6709\u65b0\u7684\u6311\u6230\u548c\u5347\u7d1a\u9ad4\u9a57\uff0c\u5f37\u5316\u6301\u7e8c\u73a9\u904a\u6232\u7684\u617e\u671b\u3002\u300c\u80fd\u529b\u300d\u5247\u662f\u6709\u80fd\u529b\u53ef\u4ee5\u53bb\u505a\u9019\u4ef6\u4e8b\u60c5\uff0c\u5c31\u5982\u540c\u73a9\u904a\u6232\uff0c\u904a\u6232\u7684\u8a2d\u8a08\u4e00\u5b9a\u6703\u8b93\u4eba\u4e00\u958b\u59cb\u5bb9\u6613\u64cd\u4f5c\uff0c\u751a\u81f3\u6709\u8a31\u591a\u65b0\u624b\u798f\u5229\uff0c\u4e26\u5728\u5404\u968e\u6bb5\u90fd\u5de7\u5999\u8a2d\u8a08\u8b93\u4eba\u80fd\u5920\u9054\u6210\u968e\u6bb5\u6027\u4efb\u52d9\uff0c\u624d\u53ef\u4ee5\u9806\u5229\u5f62\u6210\u9019\u500b\u884c\u70ba\u3002\u8a31\u591a\u904a\u6232\u6216\u5287\u60c5\u8a2d\u8a08\u80cc\u5f8c\u7684\u5de7\u601d\uff0c\u7d93\u5e38\u662f\u89e3\u8b80\u4eba\u5011\u6703\u6709\u9019\u500b\u884c\u70ba\u7684\u89f8\u767c\u56e0\u7d20\u4e14\u63d0\u9ad8\u734e\u52f5\u523a\u6fc0\uff0c\u6839\u64da\u4eba\u6027\u7684\u7279\u6027\u8a2d\u8a08\u904a\u6232\u548c\u5287\u60c5\u8d70\u5411\uff0c\u8b93\u6211\u5011\u4e0d\u65b7\u60f3\u8981\u91cd\u8907\u53bb\u505a\uff0c\u4e00\u6b65\u4e00\u6b65\u6210\u766e\u3002<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><strong>\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><strong>\u8a72\u5982\u4f55\u8df3\u812b\u9019\u4e9b\u7fd2\u6163\uff0c\u5728\u4e86\u89e3\u6211\u5011\u300c\u884c\u70ba\u300d\u56e0\u7d20\u4e4b\u5f8c\uff0c\u53ef\u4ee5\u5148\u78ba\u8a8d\u81ea\u5df1\u53d7\u5230\u300c\u89f8\u767c\u300d\u7684\u7279\u5fb5\uff0c\u6bd4\u5982\u58d3\u529b\u6216\u74b0\u5883\u7b49\u4f55\u7a2e\u539f\u56e0\u89f8\u767c\u6211\u5011\u60f3\u8981\u53bb\u505a\u9019\u500b\u884c\u70ba\uff1b\u63a5\u8457\u91d0\u6e05\u505a\u9019\u500b\u884c\u70ba\u5f97\u5230\u54ea\u4e00\u7a2e\u734e\u52f5\uff0c\u6bd4\u5982\u8f15\u9b06\u611f\u6216\u8212\u9069\u611f\u7b49\uff1b\u63a5\u8457\u5c0b\u627e\u5176\u4ed6\u53ef\u4ee5\u5f97\u5230\u76f8\u540c\u523a\u6fc0\u7684\u826f\u597d\u7684\u884c\u70ba\uff0c\u6bd4\u5982\u904b\u52d5\u4e5f\u53ef\u4ee5\u540c\u6a23\u5f97\u5230\u76f8\u540c\u7684\u523a\u6fc0\uff1b\u6700\u5f8c\u6301\u7e8c\u8a13\u7df4\u81ea\u5df1\u5728\u89f8\u767c\u60c5\u5883\u4e0b\uff0c\u9078\u64c7\u6539\u6210\u65b0\u7684\u597d\u7fd2\u6163\uff0c\u9010\u6f38\u66f4\u66ff\u6210\u65b0\u7684\u884c\u70ba\u3002<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><strong>\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt\"><strong>\u53c3\u8003\u8cc7\u6599<\/strong><\/span><\/p>\n<ol start=\"2019\">\n<li><span style=\"font-size: 12pt\"><strong> J. Fogg, \u2018\u2018Fogg behavior model,\u2019\u2019 Behav. Des. Lab., Stanford Univ., Stanford, CA, USA, Tech. Rep., 2019. [Online]. Available: <\/strong><a href=\"https:\/\/behaviormodel.org\/\"><strong>https:\/\/behaviormodel.org\/<\/strong><\/a><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 12pt\"><strong>\u00a0<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u884c\u70ba\u7fd2\u6163\u5982\u4f55\u5f62\u6210\u7684!? \u00a0 \u7576\u4e0b\u5c31\u60f3\u8981\u73a9\u904a\u6232\u3001\u8ffd\u5287\u3001\u73a9\u6a02\u7b49\uff0c [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":2470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[40],"tags":[],"class_list":["post-2469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-econ-intro-a"],"publishpress_future_action":{"enabled":false,"date":"2026-05-06 18:36:13","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/econ.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/posts\/2469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/econ.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/econ.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/econ.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/econ.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2469"}],"version-history":[{"count":0,"href":"https:\/\/econ.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/posts\/2469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/econ.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/media\/2470"}],"wp:attachment":[{"href":"https:\/\/econ.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/econ.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/econ.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}