{"id":2319,"date":"2023-07-31T16:51:54","date_gmt":"2023-07-31T08:51:54","guid":{"rendered":"http:\/\/econ.wp.shu.edu.tw\/?p=2319"},"modified":"2023-07-31T17:02:46","modified_gmt":"2023-07-31T09:02:46","slug":"%e5%85%ad%e6%9c%88%e4%bb%bd%e7%9c%8b%e6%9d%bf%e4%ba%ba%e7%89%a9-%e7%8e%8b%e7%b7%81%e5%a6%b6%e5%8a%a9%e7%90%86%e6%95%99%e6%8e%88-2-2","status":"publish","type":"post","link":"https:\/\/econ.wp.shu.edu.tw\/?p=2319","title":{"rendered":"8\u6708\u4efd\u770b\u677f\u4eba\u7269\u2014\u7c21\u6587\u653f\u6559\u6388"},"content":{"rendered":"<p><span style=\"color: #0000ff\"><strong>\u660e\u661f\u529b\u91cf\u80fd\u5426\u6e1b\u8f15\u6587\u5316\u8ddd\u96e2\u5c0d\u7968\u623f\u6536\u5165\u7684\u8ca0\u9762\u5f71\u97ff\uff1f<\/strong><\/span><\/p>\n<p>\u5728\u5168\u7403\u5316\u8da8\u52e2\u7684\u63a8\u52d5\u4e0b\uff0c\u8d8a\u4f86\u8d8a\u591a\u7684\u96fb\u5f71\u5728\u570b\u969b\u4e0a\u9032\u884c\u4ea4\u6613\u4e26\u5728\u4e16\u754c\u8a31\u591a\u570b\u5bb6\u653e\u6620\u3002\u96fb\u5f71\u5728\u570b\u969b\u5e02\u5834\u4e0a\u7684\u6210\u529f\u4e0d\u50c5\u6709\u52a9\u65bc\u96fb\u5f71\u8f38\u51fa\u570b\u63d0\u5347\u5176\u570b\u969b\u77e5\u540d\u5ea6\u3001\u65c5\u904a\u696d\u548c\u7d93\u6fdf\u6548\u76ca\uff0c\u9084\u53ef\u4ee5\u5411\u5176\u4ed6\u570b\u5bb6\u50b3\u905e\u5176\u6587\u5316\u7279\u8272\u3002\u7136\u800c\uff0c\u7531\u65bc\u6587\u5316\u5dee\u7570\uff0c\u96fb\u5f71\u5728\u7570\u570b\u4ed6\u9109\u53d6\u5f97\u6210\u529f\u4e26\u4e0d\u5bb9\u6613\u3002\u4e8b\u5be6\u4e0a\uff0c\u7576\u96fb\u5f71\u5728\u6587\u5316\u5dee\u7570\u8f03\u5927\u7684\u570b\u5bb6\u4e0a\u6620\u6642\uff0c\u7968\u623f\u6536\u5165\u5dee\u7570\u5f88\u5927\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2320\" src=\"http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/22\/2023\/07\/ed816be29f0ec9d763e90f8be623b518.jpg\" alt=\"\" width=\"788\" height=\"1096\" srcset=\"http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/22\/2023\/07\/ed816be29f0ec9d763e90f8be623b518.jpg 788w, http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/22\/2023\/07\/ed816be29f0ec9d763e90f8be623b518-768x1068.jpg 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><\/p>\n<p>\u672c\u7814\u7a76\u8490\u96c6\u4e862015\u5e74\u81f32019\u5e74\u9593\u5728\u53f0\u7063\u4e0a\u6620\u76842,878\u90e8\u96fb\u5f71\u548c\u53e6\u59163,849\u90e8\u672a\u5728\u53f0\u7063\u4e0a\u6620\u7684\u597d\u840a\u5862\u96fb\u5f71\u6578\u64da\uff0c\u7e3d\u8a086,727\u90e8\u96fb\u5f71\u4f5c\u70ba\u5206\u6790\u6a23\u672c\u3002\u900f\u904e\u666e\u901a\u6700\u5c0f\u5e73\u65b9\u6cd5 (Ordinary Least Squares, OLS)\u548c\u6a23\u672c\u9078\u64c7\u6a21\u578b (Heckman selection model)\uff0c\u5f97\u51fa\u6587\u5316\u8ddd\u96e2\u548c\u660e\u661f\u5f71\u97ff\u529b\u662f\u76f8\u4e92\u4f5c\u7528\u7684\uff0c\u4e14\u660e\u661f\u529b\u91cf\u53ef\u4ee5\u6e1b\u8f15\u6587\u5316\u5dee\u7570\u5c0d\u7968\u623f\u6536\u5165\u7684\u5f71\u97ff\u3002\u7576\u540c\u4e00\u570b\u5bb6\u88fd\u4f5c\u7684\u591a\u90e8\u96fb\u5f71\u53ef\u4f9b\u6d88\u8cbb\u8005\u9078\u64c7\u6642\uff0c\u6d88\u8cbb\u8005\u5f80\u5f80\u6703\u9078\u64c7\u6f14\u54e1\u9663\u5bb9\u51fa\u8272\u7684\u96fb\u5f71\u3002\u6b64\u5916\uff0c\u96fb\u5f71\u5728\u5168\u7403\u9996\u6620\u65e5\u8207\u96fb\u5f71\u5728\u53f0\u7063\u4e0a\u6620\u65e5\u4e4b\u9593\u7684\u65e5\u671f\u76f8\u5dee\u8d8a\u9577\uff0c\u5c0d\u7968\u623f\u6536\u5165\u7684\u8ca0\u9762\u5f71\u97ff\u5c31\u8d8a\u5927\u3002\u7e8c\u96c6\u3001\u52d5\u4f5c\u3001\u611b\u60c5\u3001\u79d1\u5e7b\u4ee5\u53ca\u6625\u7bc0\u4e0a\u6620\u7684\u96fb\u5f71\u90fd\u5c0d\u89c0\u773e\u6709\u5438\u5f15\u529b\u3002\u7814\u7a76\u7d50\u679c\u63d0\u4f9b\u4e86\u95dc\u65bc\u6587\u5316\u56e0\u7d20\u5728\u5a1b\u6a02\u7522\u54c1\u570b\u969b\u8cbf\u6613\u4e2d\u7684\u4f5c\u7528\u7684\u7406\u8ad6\u89c0\u9ede\uff0c\u4f7f\u96fb\u5f71\u696d\u8005\u548c\u653f\u5e9c\u80fd\u5920\u66f4\u597d\u5730\u4e86\u89e3\u8de8\u6587\u5316\u80cc\u666f\u4e0b\u96fb\u5f71\u7684\u95dc\u9375\u6210\u529f\u56e0\u7d20\u548c\u6d88\u8cbb\u8005\u7684\u504f\u597d\u3002<\/p>\n<p>\u7814\u7a76\u539f\u6587\uff1aLiao, P. A., Zhuang, M. X., Jane, W. J., &amp; Hsu, Y. L. (2022). Does star power mitigate the negative effect of cultural distance on box office revenue? Evidence from Taiwan. Journal of Media Economics, 34(4), 243-265.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2321\" src=\"http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/22\/2023\/07\/1cd1bb3e1c0e334f6d59f23b4cc5d8bb.png\" alt=\"\" width=\"297\" height=\"445\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u660e\u661f\u529b\u91cf\u80fd\u5426\u6e1b\u8f15\u6587\u5316\u8ddd\u96e2\u5c0d\u7968\u623f\u6536\u5165\u7684\u8ca0\u9762\u5f71\u97ff\uff1f \u5728\u5168\u7403\u5316\u8da8\u52e2 [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":2320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[40],"tags":[],"class_list":["post-2319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-econ-intro-a"],"publishpress_future_action":{"enabled":false,"date":"2026-05-06 18:36:13","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/econ.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/posts\/2319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/econ.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/econ.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/econ.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/econ.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2319"}],"version-history":[{"count":0,"href":"https:\/\/econ.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/posts\/2319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/econ.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/media\/2320"}],"wp:attachment":[{"href":"https:\/\/econ.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/econ.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/econ.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}