{"id":2287,"date":"2023-06-30T14:27:50","date_gmt":"2023-06-30T06:27:50","guid":{"rendered":"http:\/\/econ.wp.shu.edu.tw\/?p=2287"},"modified":"2023-06-30T15:19:05","modified_gmt":"2023-06-30T07:19:05","slug":"%e5%85%ad%e6%9c%88%e4%bb%bd%e7%9c%8b%e6%9d%bf%e4%ba%ba%e7%89%a9-%e7%8e%8b%e7%b7%81%e5%a6%b6%e5%8a%a9%e7%90%86%e6%95%99%e6%8e%88-2","status":"publish","type":"post","link":"https:\/\/econ.wp.shu.edu.tw\/?p=2287","title":{"rendered":"7\u6708\u4efd\u770b\u677f\u4eba\u7269\u2014\u8607\u6021\u5982\u52a9\u7406\u6559\u6388"},"content":{"rendered":"<p><span style=\"font-size: 12pt;color: #0000ff\"><strong>\u300c\u884c\u70ba\u7d93\u6fdf\u5b78\u300d\uff08<\/strong><strong>Behavioral Economics<\/strong><strong>\uff09\uff0d\u4eba\u5011\u7406\u6027\u55ce<\/strong><strong>?<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 12pt\">\u300c\u591a\u6578\u6642\u5019\uff0c\u76f8\u5c0d\u65bc\u5c1a\u672a\u64c1\u6709\u7684\u4e8b\u7269\uff0c\u4eba\u5011\u6703\u66f4\u6368\u4e0d\u5f97\u653e\u68c4\u5df2\u7d93\u64c1\u6709\u7684\u4e8b\u7269\uff0c\u5c6c\u65bc\u6211\u5011\u7684\u4e8b\u7269\u5c0d\u6211\u5011\u4f86\u8aaa\u6703\u66f4\u52a0\u73cd\u8cb4!\u300d\u5728\u884c\u70ba\u7d93\u6fdf\u5b78\u7684\u8ab2\u5802\u4e0a\uff0c\u807d\u5230\u9019\u88e1\uff0c\u591a\u6578\u540c\u5b78\u6839\u64da\u904e\u5f80\u7d93\u6fdf\u5b78\u7684\u7406\u8ad6\u6982\u5ff5\uff0c\u5e36\u8457\u7591\u60d1\u7684\u773c\u795e\u770b\u8457\u6211\uff0c\u5fc3\u60f3\uff1a\u300c\u5728\u7d93\u6fdf\u5b78\u7406\u8ad6\u88e1\uff0c\u9858\u610f\u652f\u4ed8\u7684\u8cfc\u8cb7\u50f9\u683c\u6703\u4f9d\u64da\u500b\u4eba\u5c0d\u7269\u54c1\u672c\u8eab\u7684\u504f\u597d\uff0c\u800c\u4e0d\u6703\u662f\u56e0\u70ba\u64c1\u6709\u800c\u53d7\u5f71\u97ff\u5427!?\u300d\u70ba\u4e86\u9a57\u8b49\u4e8b\u5be6\uff0c\u6211\u5c07\u4ed6\u5011\u4e00\u958b\u59cb\u53c3\u8207\u7684\u5be6\u9a57\u7d50\u679c\u79c0\u51fa\u4f86\uff0c\u5be6\u9a57\u7d50\u679c\u8b93\u540c\u5b78\u5011\u9a5a\u8a1d!\u5df2\u7d93\u64c1\u6709\u7269\u54c1\u7684\u540c\u5b78\uff0c\u5e73\u5747\u7d66\u4e88\u7684\u8a02\u50f9\u7684\u78ba\u660e\u986f\u9ad8\u65bc\u5176\u4ed6\u672a\u64c1\u6709\u7269\u54c1\u7684\u540c\u5b78\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 12pt\">\u904e\u53bb\u7d93\u6fdf\u5b78\u5efa\u7acb\u65bc\u7406\u6027(rationality)\u8207\u81ea\u5229(self-interest)\u7684\u57fa\u672c\u5047\u8a2d\uff0c\u5728\u7d93\u904e\u6a21\u578b\u8a55\u4f30\u6700\u4f73\u7406\u6027\u9078\u64c7\u4e4b\u4e0b\uff0c\u9810\u6e2c\u4eba\u5011\u53ef\u80fd\u7684\u6c7a\u7b56\uff0c\u4e5f\u5c31\u662f\u4eba\u5011\u5145\u5206\u4e86\u89e3\u60c5\u6cc1\u4e14\u505a\u51fa\u5177\u908f\u8f2f\u7684\u6700\u4f73\u9078\u64c7\u7684\u80fd\u529b\uff0c\u9078\u64c7\u6700\u597d\u7684\u65b9\u6cd5\u76e1\u5df1\u6240\u80fd\u7372\u5f97\u6700\u591a\u7684\u6210\u679c\u3002\u4f46\u5728\u73fe\u5be6\u751f\u6d3b\u4e2d\uff0c\u537b\u96a8\u8655\u53ef\u767c\u73fe\u4eba\u5011\u7684\u7d93\u6fdf\u884c\u70ba\u7d93\u5e38\u9055\u53cd\u9019\u4e9b\u7406\u8ad6\u505a\u51fa\u7684\u6700\u4f73\u6c7a\u7b56\u9810\u6e2c\uff0c1957\u5e74Herbert Simon\u6700\u65e9\u958b\u59cb\u5f37\u8abf\u4eba\u5011\u6709\u9650\u7406\u6027(bounded rationality)\u3002\u7121\u8ad6\u5f9e\u5403\u98ef\u3001\u6d88\u8cbb\u3001\u5de5\u4f5c\u7b49\u65e5\u5e38\u751f\u6d3b\u5404\u7a2e\u5fae\u5c0f\u7684\u9078\u64c7\u5230\u4eba\u751f\u91cd\u5927\u6c7a\u7b56\uff0c\u7d93\u5e38\u96e3\u4ee5\u53d6\u5f97\u5b8c\u6574\u7684\u8cc7\u8a0a\uff0c\u5373\u4f7f\u8cc7\u8a0a\u5145\u8db3\u6709\u6642\u4e5f\u53cd\u800c\u66f4\u96e3\u4ee5\u53d6\u6368\uff0c\u518d\u52a0\u4e0a\u5404\u7a2e\u5fc3\u7406\u3001\u60c5\u611f\u6216\u8a8d\u77e5\u504f\u8aa4\u7b49\uff0c\u504f\u96e2\u7d93\u6fdf\u5b78\u7406\u8ad6\u9810\u671f\u7684\u60c5\u6cc1\u96a8\u8655\u53ef\u898b\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 12pt\">\u884c\u70ba\u7d93\u6fdf\u5b78\u53ef\u8b02\u662f\u5fc3\u7406\u5b78\u8207\u7d93\u6fdf\u5b78\u8de8\u9818\u57df\u7684\u7d50\u5408\uff0c\u5c07\u771f\u5be6\u4eba\u6027\u5e36\u5165\u7d93\u6fdf\u5b78\u7814\u7a76\u4e2d\uff0c\u8b93\u7d93\u6fdf\u5b78\u66f4\u4eba\u6027\u5316\uff0c\u5229\u7528\u793e\u6703\u3001\u8a8d\u77e5\u3001\u5fc3\u7406\u60c5\u611f\u7b49\u56e0\u7d20\uff0c\u5256\u6790\u500b\u4eba\u7d93\u6fdf\u6c7a\u7b56\u80cc\u5f8c\u7684\u56e0\u7d20\uff0c\u5c07\u4eba\u5011\u6c7a\u7b56\u5b58\u5728\u7684\u504f\u8aa4\u52a0\u5165\u8003\u91cf\uff0c\u63d0\u9ad8\u7406\u8ad6\u9810\u6e2c\u6e96\u78ba\u5ea6\uff0c\u505a\u51fa\u66f4\u8070\u660e\u7684\u898f\u5283\u8207\u6c7a\u7b56\uff0c\u5f9e\u800c\u63d0\u4f9b\u5e02\u5834\u8207\u653f\u7b56\u898f\u5283\u63a8\u52d5\u5efa\u8b70\uff0c\u8fd1\u5e74\u53d7\u5230\u4e3b\u6d41\u7d93\u6fdf\u5b78\u754c\u53ca\u5404\u9818\u57df\u91cd\u8996\u3002\u884c\u70ba\u7d93\u6fdf\u5b78\u5df2\u7d93\u63d0\u51fa\u8a31\u591a\u4eba\u5011\u6c7a\u7b56\u7279\u6027\uff0c\u5305\u542b\u9760\u76f4\u89ba\u6c7a\u5b9a\u7684\u6377\u601d\u6cd5(heuristics)\u3001\u6642\u9593\u8cbc\u73fe\u7387\u7279\u6027\u7684\u73fe\u5728\u504f\u8aa4(present bias)\u3001\u53d7\u4ed6\u4eba\u5f71\u97ff\u7684\u793e\u6703\u504f\u597d(social preference)\u3001\u640d\u5931\u8da8\u907f(loss aversion)\u7279\u6027\u7684\u524d\u666f\u7406\u8ad6(prospect theory)\u7b49\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 12pt\">\u591a\u6578\u884c\u70ba\u7d93\u6fdf\u5b78\u7684\u7814\u7a76\u662f\u4ee5\u5be6\u9a57\u65b9\u5f0f\u9032\u884c\uff0c\u6211\u5011\u57282023\u5e74\u4ee5\u8cc7\u6599\u5be6\u8b49\u5206\u6790\u767c\u8868\u6709\u95dc\u884c\u70ba\u7d93\u6fdf\u7684\u6587\u7ae0\uff0c\u662f\u7b2c\u4e00\u7bc7\u61c9\u7528\u884c\u70ba\u7d93\u6fdf\u5b78\u7814\u7a76\u8fb2\u6797\u6236\u7684\u751f\u6d3b\u6eff\u610f\u5ea6\u7684\u7814\u7a76\u3002\u4e0d\u540c\u65bc\u65b0\u53e4\u5178\u7d93\u6fdf\u7406\u8ad6\u5f37\u8abf\u7d55\u5c0d\u6536\u5165(absolute income)\u5c0d\u500b\u4eba\u6548\u7528\u7684\u6b63\u76f8\u95dc\uff0c\u5f9e\u793e\u6703\u6bd4\u8f03\u7814\u7a76\u4e2d\u53ef\u4ee5\u5f97\u77e5\u4eba\u5011\u4e0d\u559c\u6b61\u6536\u5165\u4e0d\u5e73\u7b49\u3002\u672c\u7814\u7a76\u7d50\u679c\u767c\u73fe\u884c\u70ba\u7d93\u6fdf\u5b78\u63d0\u51fa\u7684\u76f8\u5c0d\u6536\u5165(relative income)\u5c0d\u500b\u4eba\u751f\u6d3b\u6eff\u610f\u5ea6\u5f71\u97ff\u66f4\u70ba\u95dc\u9375\uff0c\u9a57\u8b49\u524d\u666f\u7406\u8ad6(prospect theory) \u7684\u53c3\u8003\u4f9d\u8cf4(reference dependent)\u8207\u640d\u5931\u53ad\u60e1(loss aversion)\uff0c\u4f46\u4e0d\u540c\u65bc\u904e\u53bb\u7684\u7406\u8ad6\uff0c\u8ca0\u76f8\u5c0d\u6536\u5165\u4e26\u672a\u51fa\u73fe\u654f\u611f\u6027\u905e\u6e1b(diminishing sensitivity)\u7684\u7279\u6027\u3002\u6b64\u5916\uff0c\u7814\u7a76\u767c\u73fe\u76f8\u5c0d\u6536\u5165\u8207\u6536\u5165\u4e0d\u5e73\u7b49\u5c0d\u751f\u6d3b\u6eff\u610f\u5ea6\u7684\u986f\u8457\u5f71\u97ff\uff0c\u63d0\u4f9b\u96a7\u9053\u6548\u679c(tunnel effect)\u7684\u5be6\u8b49\u8b49\u64da\uff0c\u53cd\u6620\u51fa\u653f\u5e9c\u52a0\u5f37\u8fb2\u6751\u7684\u57fa\u790e\u8a2d\u65bd\u6295\u8cc7\uff0c\u6751\u6c11\u5e73\u5747\u6536\u5165\u6709\u671b\u63d0\u9ad8\uff0c\u76f8\u5c0d\u6536\u5165\u7684\u63d0\u9ad8\u6709\u52a9\u65bc\u589e\u52a0\u6c11\u773e\u5c0d\u7576\u5730\u767c\u5c55\u7684\u4fe1\u5fc3\uff0c\u5f9e\u800c\u63d0\u9ad8\u751f\u6d3b\u6eff\u610f\u5ea6\uff0c\u63d0\u793a\u653f\u7b56\u5be6\u65bd\u5c0d\u65bc\u512a\u5316\u8fb2\u6797\u6236\u7684\u6536\u5165\u5206\u914d\u6709\u5176\u95dc\u9375\u4f5c\u7528\u3002\u4e3b\u8981\u6210\u679c\u5df2\u65bc2023\u5e74\u767c\u8868\u65bc<em><u>Forest Policy and Economics<\/u><\/em>\u671f\u520a\uff0c\u8a72\u671f\u520a\u70ba\u68ee\u6797\u7d93\u6fdf\u5b78\u9818\u57df\u7684\u6307\u6a19\u671f\u520a (Impact Factor 4.259)\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2288\" src=\"http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/22\/2023\/06\/8e687f090829b1e7712975a9112fab9c.jpg\" alt=\"\" width=\"1072\" height=\"831\" srcset=\"http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/22\/2023\/06\/8e687f090829b1e7712975a9112fab9c.jpg 1072w, http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/22\/2023\/06\/8e687f090829b1e7712975a9112fab9c-768x595.jpg 768w\" sizes=\"auto, (max-width: 1072px) 100vw, 1072px\" \/><\/p>\n<p><span style=\"font-size: 12pt\">Yan-Zhen Hong, Yi-Ju Su, Hung-Hao Chang* (2023). \u201cAnalyzing the Relationship between Income and Life Satisfaction of Forest Farm Households &#8211; A Behavioral Economics Approach\u201d <em><u>Forest Policy and Economics<\/u><\/em> 148: 102916 (SSCI).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u884c\u70ba\u7d93\u6fdf\u5b78\u300d\uff08Behavioral Economics\uff09\uff0d [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":2289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[40],"tags":[],"class_list":["post-2287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-econ-intro-a"],"publishpress_future_action":{"enabled":false,"date":"2026-05-06 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